(Senior) Director of Business Development and Data Partnerships - remote

Who We Are

Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI). Learn more at www.verve.com.

As the Director of Business Development and Data Partnerships, you will be responsible for leading and actively overseeing all data and addressability-related commercial initiatives within the Verve Group towards the larger company vision of making media better through data. You will play a critical role in defining and executing the data strategy, collaborating closely with cross-functional teams, and ensuring that our data products drive our revenues and meet the highest standards of quality and innovation.

This position can be occupied in New York City in a hybrid set-up or filled remotely in one of the following states: California, Connecticut, Florida, Illinois, Indiana, Massachusetts, Maryland, Minnesota, New Jersey, New York, Tennessee, Texas, and Utah.

What You Will Do

• Being the go-to responsible person with regards to data, for direct clients and agencies as well as internal

• Enable market-making by understanding and building bespoke solutions for top-tier advertisers and agencies to fulfill their marketing needs

• Driving the commercial elements of data-led media sales pitches including taking to market Verve’s multi-layered data propositions across O&O data, behavioral data, and contextual data

• Identify market opportunities, user needs, and industry trends to guide product development

• Active participation in external forums advocating around the upcoming privacy standards and use of data

• Actively propose and structure partnerships across the advertising ecosystem to enable media to become more effective

• Own client relations by regularly interacting with key contacts including clients, agencies, and data partners

• Market and User Research: Conduct market research, gather user feedback, and analyze data to identify opportunities for product improvements and innovations. Stay informed about competitors and market trends

• Cross-functional Collaboration: Collaborate closely with cross-functional teams, including engineering, data science, design, marketing, and sales, to ensure alignment and successful product development and launch

• Product Quality and Performance: Set high-quality standards for data products, conduct rigorous testing, and ensure that products meet or exceed performance expectations. Monitor product performance and address any issues promptly

• Data Governance: Be fully aware of data governance practices to ensure data quality, security, and compliance with regulatory requirements

• Stakeholder Communication: Effectively communicate the value and progress of data products to internal and external stakeholders, including executive leadership and customers

What You Will Bring

• Strong and relevant experience in agency holding companies for the North American customer base

• Strong leverage and understanding of data, identity, and addressability solutions for driving marketer needs and performance indicators

• Demonstrated ability to lead and identify business development and bespoke partnership opportunities with ecosystem partners in the Data space

• Strong intuition around product building to influence key product strategy decisions

• Understanding of Machine Learning and AI capabilities, server and client side to be able to keep advertising highly efficient and personalized is a plus

• Strong analytical skills, with the ability to make data-driven decisions and understand complex technical concepts

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

• Strong strategic thinking and problem-solving abilities

• Experience in data governance, data security, and regulatory compliance is a plus

• Strong project management skills